What Is llms.txt and How It Helps AI Search Visibility
AI search is changing how people discover businesses. This guide explains what llms.txt is, why it matters, how it supports AI visibility, and how to implement it correctly on your website.
At Howle Creative, we build high performing websites designed to earn attention, attract qualified leads, and turn more visitors into clients.

Built to rank on search and AI platforms
Designed to turn visitors into inquiries
Strategic foundations for long term growth

You invested time, money, and several rounds of feedback into your website. Yet it still isn’t bringing in the right leads. It doesn’t appear when people search for your services. Updating a paragraph feels like defusing a device. Meanwhile, your competitors keep showing up on Google and, increasingly, in the answers generated by AI.
You have a business to run. Your website should be helping, not quietly creating another job for you. That is where we come in.

The most common problems we hear
“My website looks fine, but it's not generating leads”
Design without a strategy is just art. We build deliberate user journeys that move people from curiosity to confidence to contact.
“I'm not showing up on Google or AI search results”
You search for your services and your competitors appear instead. Or worse, AI tools recommend someone else entirely.
“My website is outdated or hard to update”
You dread logging in and updates feel risky. We build on platforms that are easy to use, so you aren't afraid to touch your own site.
“I tried SEO or Google Ads before and it didn’t work”
You spent money, got reports, and still didn't see meaningful results.
Websites built for growth conversions results
We design and manage high performing website systems for small businesses, nonprofits, service providers, and real estate professionals.
Not just websites. Not just SEO. Not just ads.
Everything works together.
Best for businesses that need flexibility, custom features, advanced SEO, and room to grow. You get:
Best for service-based businesses that want clean design, fast launches, and easy updates. You get:
Not sure which website platform fits your business?
Schedule a free consultation!
Beyond the launch. Your growth partners.
If people can't find you, they can't hire you. Our SEO services focus on:
Search is changing fast. People now ask AI tools who to hire, who to trust, and what to do next. We optimize your website so it can:
If people can't find you, they can't hire you. Our SEO services focus on:
Websites are not “set it and forget it.” Things break. Platforms update. Search algorithms change. We provide:
A Google Ads suspension can feel like hitting a wall but you don’t have to face it alone. Our expert team will help you get reinstated and back in business with solutions tailored to your specific situation.
Is Howle Creative the right partner for you?
Most of our clients come to us frustrated, unsure where to start, or tired of piecing things together.
Our job is to bring clarity, structure, and momentum.
We work with:
Small and service based businesses
From law firms to consultants, we help pros look as good online as they are in person.
Nonprofits organizations
We build sites that tell your story, simplify complex missions, and make donating easy.
Real estate professionals
Whether you’re an individual agent or a brokerage, we build the systems that turn listings into leads.
We don’t just build “pretty” sites, we build tools for growth on Squarespace and WordPress.
What it's like to work with us
We work with Seattle based small businesses, nonprofits, and real estate professionals across Ballard, Capitol Hill, Queen Anne, West Seattle, and beyond.
EXCELLENT Based on 20 reviews Posted on Google Mike KeeneyTrustindex verifies that the original source of the review is Google. Working with Howle has been a godsend! Google Ads is a labyrinth of data that M helped me understand and utilize to its full potential. Howle Creative will truly give you peace of mind with advertising so you can focus on running your business!Posted on Google Brenda BlasingameTrustindex verifies that the original source of the review is Google. Updating and re-vamping my website was such an easy process. Everything I wanted given my limitations was achieved and I can't believe how fast and easy it was. I am very pleased with the process and the results.Posted on Google Tascha R. JohnsonTrustindex verifies that the original source of the review is Google. Working with Howle Creative has been a very enjoyable experience. M. is easy to work with, thorough and very responsive to questions we've had and feedback that has allowed us to come away with a website that we are very happy with and excited to share with anyone who visits our site! The turnaround for our website was also pretty quick. I recommend Howle Creative to anyone wanting a website they can be proud of!Posted on Google Joy PortellaTrustindex verifies that the original source of the review is Google. My colleagues and I worked closely with M. Lopez to create the new Squarespace website for the Evergreen Impact Housing Fund. M. was very helpful in getting us organized, providing a thoughtful process, and being a partner in building the website we were looking for. She was accessible throughout the process and had great feedback on how to make the website as appealing as possible for our target audience. The Evergreen Impact Housing Fund is a complicated mechanism that helps increase the supply of affordable housing in Washington State--it's tricky to understand. M. took the time to learn about the Fund and what we wanted to accomplish so that she could make smart recommendations. The new website is beautiful and brings the Fund's work to life. I highly recommend working with M. and the Howle team!Posted on Google Brian ScottTrustindex verifies that the original source of the review is Google. M is fantastic to work with! M and her Howle Creative team built my website quickly and beautifully. Howle Creative exceeded my expectations! I look forward to a long working relationship with this company. -Brian Scott illumina, LLCPosted on Google Robert WilsonTrustindex verifies that the original source of the review is Google. Outstanding, comprehensive service and design. Invaluable partner for our business.Posted on Google Sanpete Device RepairTrustindex verifies that the original source of the review is Google. I highly recommend Howle Creative! As a small business it's difficult to find a professional and affordable website designer that takes their time to work with you and figure what you need out of a website and how you want to market your business. Mayte took the time to understand what I wanted and then built me a great website. She's always quick to respond to my questions and helps me understand the process of updating the site and maximizing my SEO so that I can get the most value from it. I'm very happy with the job she's done and hope to continue to work with her in the future!Posted on Google Frank EspinozaTrustindex verifies that the original source of the review is Google. As a volunteer at a nonprofit food bank performing minor website updates, I was approached about supporting a significant redesign of the website coinciding with a rebrand. Recognizing that this was a job for a professional, we interviewed a number of reputable website designers. The decision to select Howle Creative was easy. In addition to showing a breadth of knowledge during the screening process, M recognized that our plans to migrate to a new website builder platform didn't make sense for our purposes, even though it would have been much more lucrative for Howle. Her honesty and professionalism was demonstrated throughout a very successful project, and she continues to delight us with her follow-through, responsiveness, and solid advice whenever needed.Posted on Google Stacey HerriesTrustindex verifies that the original source of the review is Google. M helped us get our website up and running, and her expertise has led to most of our business. Reasonably priced services, helpful, and prompt responses to our inquiries. I can’t imagine how long it would have taken us to bumble around trying to set things up ourselves. Well worth the small investment! Thanks M!Posted on Google Debra HodgesTrustindex verifies that the original source of the review is Google. Oh my gosh! M is absolutely the best! I have been struggling with my website for years. In just a few days she has done wonders. I am so happy to have found her. She is professional, caring and so very patient. I highly recommend her services. Debra Hodges Real Etsate Services
Not all website designers approach growth the same way.
Here’s what sets Howle Creative apart from other Seattle web design agencies:
We design for decisions, not just aesthetics
Every site is built around clear messaging, user intent, and conversion paths, not trends or templates.
We integrate SEO, AI visibility, and design from day one
Most agencies bolt SEO on later. We build websites that are understandable, rankable, and recommendable from launch.
We specialize in WordPress and Squarespace only
That focus means fewer compromises, better performance, and sites you’re not afraid to update yourself.
We stay involved long after launch
Clients don’t get handed off to support queues. We provide ongoing strategy, maintenance, and real answers.
You need a website that drives steady inquiries and makes you look credible instantly.
Real estate websites that close deals. Whether you’re an agent, team, or brokerage, we’ll build a website that gets you noticed and brings in clients.

Turn clicks into clients with a website that actually works
Howle Creative is a Seattle based web design studio specializing in custom WordPress and Squarespace websites for small businesses, organizations, and service professionals.
We’re more than web designers, we’re partners in your growth.
Not ready to book yet? Email us your questions.
News & Resources
AI search is changing how people discover businesses. This guide explains what llms.txt is, why it matters, how it supports AI visibility, and how to implement it correctly on your website.
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Still have questions? We have answers.
Pricing depends on what you need. One page sites start at $950. Fully custom designs run $3,500 and up. Want an exact quote? Let’s talk about your goals and we’ll lay it out, plain and simple.
No hidden fees. No half baked “templates.” Every site we build includes what actually matters:
You get the full package: not just a pretty site but a powerful online presence built to grow your business.
Our pricing reflects the real work that goes into building a website that actually performs. We don’t just slap something together. We dig deep into your goals, map out the user journey, and design every page to guide visitors toward action.
Then we build it: clean, fast, and tailored to you.
Now, here’s why we’re often more affordable than other agencies:
No office fluff. We work remote, so you’re not paying for overhead like rent, snacks, or overpriced swivel chairs.
No middlemen. You work directly with the owner and lead digital strategist, M— not an account manager who has to “check with the team.”
Small by choice. We only take on a few projects at a time, which means more focus, better service, and no bloated fees.
Bottom line? You get high quality, conversion driven work without the big agency price tag.
Yes, we split the payment into two. The first 50% is taken at the start of the project. The following 50% is taken upon project completion.
Most of our websites take 3 to 6 weeks, depending on how complex the project is and how fast you get us your content. Smaller sites? We can knock those out in as little as 2 days to a week.
Before we kick things off, we’ll usually start with a phone or Zoom call to go over your project and make sure we’re a good fit.
Once we get rolling, most of our communication happens over email. It keeps things clear, organized, and easy to track. Prefer to talk by phone? No problem, just book a time if the call will run longer than 15 minutes.
If you’re local to Seattle, we’re happy to meet at your business or a shared office space.
When your site is done, we’ll schedule a 30 minute training session to walk you through everything so you feel confident managing it on your own.
Yes, we offer hosting packages. Alternatively, we can set up your site on your preferred hosting provider.
Absolutely. All our designs are responsive and optimized for viewing on desktops, tablets, and smartphones
Yes, we implement on-page SEO best practices and can offer additional SEO services to improve your search engine rankings.
Yes, we build ecommerce website’s using platforms like WooCommerce and Shopify, depending on your business needs.
Learn more about our ecommerce website design services.
Yes, we typically use content management systems like WordPress and Squarespace that allow you to easily update content without technical knowledge.
We offer flexible maintenance plans to keep your site updated, secure, and running like it should— no headaches, no surprises.
What we’ll need depends on the type of website you’re after. We’ll walk through all the details during our discovery call before we get started.
Depending on the package, we may ask for:
Photos of you, your team, or your workspace
Written content, PDFs, or marketing materials
Staff bios or profiles
Videos you’d like featured
Login info for your current site (if we’re doing a redesign)
Already have some of this on your existing site? No problem, we can pull what we need and make sure it fits your new design.
That’s great! The first step is to schedule a consultation with us to get to know each other, your business, and your website design needs to ensure we’re the right fit for each other.