How to add Google Analytics to your Squarespace Website
Google Analytics is one of the best free tools available to website owners and marketers. Not only does it provide you with a treasure trove of useful user insights such as the number of site visitors and page views your site has, it can also reveal more about the demographic that your website is attracting.
Although Squarespace provides you with its own analytics, adding Google Analytics to your Squarespace website is not only easy, it will benefit you far beyond an analytics source.
Don’t underestimate the large role that website analytics will play in your business.
Even though numbers don’t always tell the whole story, analytics can help your business set and track goals for the performance of its website and how to use it as an asset.
Remember, the more you know about your customers– the easier it will be for you to connect, convert, and retain them as one.
Add Google Analytics to your Squarespace
Creating a Google Analytics Account
To obtain a Google Analytics account, you’ll first need to own a G Suite or Gmail email account. If you do not have one, please create one before moving forward.
Once you have your G Suite or Gmail account ready, head on over to https://analytics.google.com/ to create your Analytics account.
Step 1: Click on “Create Account” and/or follow initial set up prompts.
Step 2: Create an “Account name”. Scroll down to accept the terms and proceed to the next step. Tip: Name your account something that will distinguish it from other sites you may add. For example, we named our account “Howle Creative Main”.
Step 3: Choose “Web” as the source that you’d like to measure.
Step 4: Fill out “Property setup” with name, website url, industry category, and reporting time zone. Make sure to choose Http:// or Https:// correctly. If you are unsure about wether or not your website has SSL encryption, simply look at your web url on any browser. Once you have completely filled out the form, click on “Create”.
Tip: Because you can manage other “properties” under the same account, i.e. landing pages that you’d like to track differently, make sure to choose a name that will help you distinguish this website.
Step 5: Hooray! Now that you’ve successfully created your Google Analytics account, make sure to keep your Tracking ID handy and copy it.
Adding your Google Tracking ID to Squarespace
Once you’ve created your Google Analytics account and have your Tracking Id handy, head on over to your Squarespace website to add the code.
These next steps are what connect your Google Analytics account to your website, make sure to save any changes!
Step 1: While on the “back-end” of your Squarespace site, navigate to the “Settings” tab and click it.
Step 2: In the Settings screen, scroll down to the “Advanced” tab and click it to go to the next step.
Step 3: In the Advanced screen, click on the “External API Keys” tab and to go to the next step.
Step 4: Add your Google Analytics Tracking ID to the “Google Analytics Account Number” and click save on the top left hand side.
Once you’ve saved, you’ve then connected your Google Analytics account to your Squarespace website!
To go even further with your new Google Analytics account, tap into the power of Google Search Console with just a few additional clicks!
Head back to the intial “Naviation” screen. Click on “Analytics”. Click the “Google Search Keywords” tab. Click on the “Connect” button that appears on the middle of the screen. Follow the prompts and log in with the same G Suite/Gmail account used to create your Google Analytics account.
Once completed, you’ll be setup on Google Search Console as well. The benefits of Google Search Console include impression, click rate, and website keyword insights!
To view your Google Search Console insights outside of Squarespace head on over to https://search.google.com/search-console/about
Have any questions, comments? Leave them below!
