NOSSCR Attorney Website Redesign

Redesigning a high traffic, content heavy website for a national legal association. Built to improve clarity, navigation, and member engagement at scale.

Client
NOSSCR

Industry
Attorney / Nonprofit

Built on
WordPress

Have multiple audiences and content overload?

If your organization serves different user groups and relies on custom functionality, this is the exact approach we use to create clarity without losing complexity.

The problem we solved

NOSSCR receives more than six million website visits each year, but the legacy site was not built to support that level of traffic or complexity.

The website was extremely content heavy, with critical resources buried across long pages and inconsistent navigation. Attorneys, advocates, the public, and staff all used the site differently, yet the experience treated them the same. Finding the right information took time and engagement suffered.

The site also relied on custom plugins and legacy functionality that needed to be updated and stabilized to support member only features and long term scalability.

Our strategy

Instead of a visual refresh, we focused on clarity at scale.


Reduce cognitive load

Simplify decisions so each visitor sees the shortest path to what they need.

Segment by audience

Create clear navigation for different user groups without duplication or clutter.

Modernize custom functionality

Update plugins and member systems to support security, scalability, and ease of use.

What we changed

Buyer focused improvements tied to outcomes, not just features.


Clear user journeys

We mapped five primary user groups and designed distinct navigation paths for each, allowing attorneys, members, staff, and the public to quickly access the content most relevant to them.


Secure member collaboration

We rebuilt and optimized a custom PHP members-only forum, giving legal professionals a secure space to share knowledge and collaborate.


Advanced search for legal research

Custom search pages were developed so attorneys could instantly locate detailed legal information and past case resources without digging through dense content.


Content restructuring and SEO improvements

More than 200 blog posts were migrated, reorganized, and aligned with the new structure to improve discoverability, usability, and search performance.


Integrated events and CLE access

An enhanced events calendar with subscription and calendar-sync features made it easier for members to engage with CLE opportunities.

Technologies Used

  • WordPress
  • Custom PHP development
  • Custom plugins
  • Secure member forums
  • Advanced search functionality
  • Event calendar and subscription integration
What changed after launch

After the redesign, the website supported NOSSCR’s scale and mission more effectively.

  • Members could find resources and forums quickly without friction

  • Attorneys gained faster access to legal information and research tools

  • Staff could update content without technical bottlenecks

  • The organization reinforced its role as the trusted national authority for Social Security Disability representation

Why this matters to you

If your organization serves multiple audiences, manages large volumes of content, or relies on custom functionality, this project shows how a thoughtful redesign can improve usability, engagement, and long-term scalability without sacrificing complexity.

Website before