Challenge

Commercial Seattle, operated by Lauren Hendricks, a Seattle commercial real estate broker, needed to establish a strong online presence from the ground up. Owning a website with little digital footprint, they faced the challenge of reaching potential tenants and investors searching for commercial properties.

Starting from Zero
Commercial Seattle lacked any online visibility, hindering their ability to showcase their listings and connect with potential clients.

Solution

• Custom WordPress Website Design: We designed and developed a user-friendly and visually appealing website on the WordPress platform. The website was specifically tailored to showcase commercial listings effectively.
• High-Impact Listings: We implemented custom features to create comprehensive and visually compelling property listings. This could include high-quality photos, 360° virtual tours (if available), detailed property information, and clear calls to action for contacting Commercial Seattle.
• Map Search Functionality: An interactive map search feature was integrated to allow users to easily explore available properties by location. This caters to the specific needs of commercial real estate searches, empowering users to find properties that meet their geographical requirements.
• Lead Capture Optimization: Strategic lead capture forms were placed throughout the website, encouraging visitors to inquire about specific properties or schedule consultations with Commercial Seattle’s team.

SEO for Top Rankings

• Keyword Research: We conducted in-depth keyword research to identify high-traffic keywords relevant to commercial real estate searches in the Seattle area.
• On-Page Optimization: Website content and property listings were optimized for these target keywords to improve search engine ranking.
• Building Backlinks: We implemented strategies to build backlinks to the Commercial Seattle website from high-authority sources in the commercial real estate industry.

Results

• Digital Domination: From a non-existent online presence, Commercial Seattle now boasts a first-page ranking on search engines for several top high-traffic keywords related to commercial properties in Seattle. This significantly increased website traffic and property exposure.
• Lead Generation Engine: The website’s lead capture features have proven highly effective, generating a steady stream of qualified leads from potential tenants and investors actively searching for commercial real estate.
• Increased Exposure, Increased Opportunity: The combination of a custom-designed website with strong SEO practices has resulted in significant growth for Commercial Seattle. Their listings are now seen by a wider audience, leading to more leads and increased opportunities to close deals.

Commercial Seattle’s case study exemplifies the transformative power of a strategic digital presence in the competitive world of commercial real estate. Their custom-built website, optimized for lead generation and search engines, has propelled them from a startup to a force to be reckoned with in the Seattle market. With a strong online foundation, Commercial Seattle is well-positioned for continued success in connecting businesses with their ideal commercial properties.