What Is llms.txt and How It Helps AI Search Visibility
AI search is changing how people discover businesses. This guide explains what llms.txt is, why it matters, how it supports AI visibility, and how to implement it correctly on your website.
If your business isn’t showing up when people search for what you do, you’re losing opportunities to competitors who are. Not because they’re better but because they’re easier to find.


SEO isn’t about chasing algorithms. It’s about understanding how your customers search, what they need to see to trust you, and removing every barrier between them and contacting you. At Howle Creative, SEO is not a checkbox service. It’s a growth system. We combine technical SEO, local intent, conversion optimization, and real business context to create strategies that compound over time.
Who we help
Our SEO services are designed for businesses and organizations that rely on trust, visibility, and steady demand:
Local businesses competing in crowded markets
Professional services that need qualified leads, not just traffic
Nonprofits looking to increase visibility, donors, and impact
Is SEO the right next step for your business?
SEO works best when your business is ready to capture demand, not just generate traffic.
SEO is a strong fit if:
SEO may not be the right first step if:
If you’re unsure, that’s okay. Most of our clients start there.
Let’s talk through whether SEO makes sense for you right now.
Seattle search results are crowded. From South Lake Union to Capitol Hill, Ballard, Queen Anne, Downtown, and beyond, businesses are competing for the same attention.
Most SEO strategies fail because it focuses on keywords instead of outcomes.
We build SEO strategies that:
Fix technical roadblocks that hold your site back.
Target searches tied to real buyer intent
Turn traffic into inquiries through better page structure and messaging
Prepare your site for AI powered search and citation
Getting found is only half the job. Once someone clicks your site, they should immediately understand:
That’s why our SEO work always includes conversion thinking. We don’t just ask “Can you rank for this?”
We ask “Will the right person take action when they land here?”
That’s how SEO turns into revenue, not just reports.

We identify and fix crawl issues, indexing problems, mobile performance gaps, site speed issues, and structured data errors so search engines can properly understand and rank your site.
We optimize Google Business Profiles, clean up NAP inconsistencies, build location specific pages, strengthen reviews, and improve local relevance so your business shows up where it matters.
We create and optimize service pages, blogs, and topic clusters based on how Seattle customers actually search. This includes entity based optimization that signals expertise and authority.
Search is changing fast. We optimize your site so AI powered search assistants can cite your content. Structured answers, FAQs, and schema make your business part of tomorrow’s search.
You’ll always know what we’re working on and why.
Discovery & Audit
We start by understanding your business, goals, competitors, and current performance. Then we audit your site to identify what’s helping and what’s holding you back.
Strategy & Prioritization
Not everything gets done at once. We prioritize the work that will have the biggest impact first based on your market and goals.
Implementation
We fix technical issues, optimize pages, improve content, and strengthen your local presence. No outsourcing. No guessing.
Measurement & Optimization
We track rankings, traffic quality, and conversions. Then we refine based on real results, not assumptions.
Ways to work with us
Every business is different. We offer flexible SEO engagement options based on where you are and what you need.
Get a comprehensive picture of your website’s SEO health with a one-time SEO audit. Our experts will crawl your site, analyze content, and identify technical SEO issues that could be hindering your ranking. This service provides valuable insights to inform your SEO strategy.
$500
Get a head start on improving your website’s search engine ranking with our one-time SEO service. We’ll analyze your website, identify key areas for improvement, and optimize your on-page elements for better visibility. This service is perfect for businesses who want to establish a strong SEO foundation.
$950 / 5 Website Pages
$100 Additional Pages
Achieve long-term SEO success with our ongoing SEO management service. We’ll handle all aspects of your website’s SEO, from keyword research and content optimization to backlink building and technical maintenance. This ensures your website stays competitive in search results and attracts qualified traffic.
Is your website experiencing technical SEO issues? Our technical SEO consulting service can help. We’ll identify and fix crawl errors, site speed problems, and other technical roadblocks that could be preventing search engines from indexing your website properly.
$100 Hourly
Backlinks are like votes of confidence for your website in the eyes of search engines. The more high quality backlinks you have, the better your site will rank. But beware! Unearned or spammy links can actually hurt your ranking. We help your ranking by removing these bad links.
Real results for Seattle businesses
We don’t sell promises. We show outcomes.
900x Website leads
for a Seattle law firm, resulting in 75+ additional inquiries per month following a full site optimization.
100% Attribution of inbound leads
for a real estate agent, transforming a stagnant site into a consistent source of new home seller and buyer inquiries.
300% Increase in traffic
for a Seattle nonprofit, directly contributing to a measurable rise in new volunteers and monthly donations.
What it's like to work with us
EXCELLENT
Based on 20 reviews
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Mike KeeneyTrustindex verifies that the original source of the review is Google.
Working with Howle has been a godsend! Google Ads is a labyrinth of data that M helped me understand and utilize to its full potential. Howle Creative will truly give you peace of mind with advertising so you can focus on running your business!Posted on Google![]()
Brenda BlasingameTrustindex verifies that the original source of the review is Google.
Updating and re-vamping my website was such an easy process. Everything I wanted given my limitations was achieved and I can't believe how fast and easy it was. I am very pleased with the process and the results.Posted on Google![]()
Tascha R. JohnsonTrustindex verifies that the original source of the review is Google.
Working with Howle Creative has been a very enjoyable experience. M. is easy to work with, thorough and very responsive to questions we've had and feedback that has allowed us to come away with a website that we are very happy with and excited to share with anyone who visits our site! The turnaround for our website was also pretty quick. I recommend Howle Creative to anyone wanting a website they can be proud of!Posted on Google![]()
Joy PortellaTrustindex verifies that the original source of the review is Google.
My colleagues and I worked closely with M. Lopez to create the new Squarespace website for the Evergreen Impact Housing Fund. M. was very helpful in getting us organized, providing a thoughtful process, and being a partner in building the website we were looking for. She was accessible throughout the process and had great feedback on how to make the website as appealing as possible for our target audience. The Evergreen Impact Housing Fund is a complicated mechanism that helps increase the supply of affordable housing in Washington State--it's tricky to understand. M. took the time to learn about the Fund and what we wanted to accomplish so that she could make smart recommendations. The new website is beautiful and brings the Fund's work to life. I highly recommend working with M. and the Howle team!Posted on Google![]()
Brian ScottTrustindex verifies that the original source of the review is Google.
M is fantastic to work with! M and her Howle Creative team built my website quickly and beautifully. Howle Creative exceeded my expectations! I look forward to a long working relationship with this company. -Brian Scott illumina, LLCPosted on Google![]()
Robert WilsonTrustindex verifies that the original source of the review is Google.
Outstanding, comprehensive service and design. Invaluable partner for our business.Posted on Google![]()
Sanpete Device RepairTrustindex verifies that the original source of the review is Google.
I highly recommend Howle Creative! As a small business it's difficult to find a professional and affordable website designer that takes their time to work with you and figure what you need out of a website and how you want to market your business. Mayte took the time to understand what I wanted and then built me a great website. She's always quick to respond to my questions and helps me understand the process of updating the site and maximizing my SEO so that I can get the most value from it. I'm very happy with the job she's done and hope to continue to work with her in the future!Posted on Google![]()
Frank EspinozaTrustindex verifies that the original source of the review is Google.
As a volunteer at a nonprofit food bank performing minor website updates, I was approached about supporting a significant redesign of the website coinciding with a rebrand. Recognizing that this was a job for a professional, we interviewed a number of reputable website designers. The decision to select Howle Creative was easy. In addition to showing a breadth of knowledge during the screening process, M recognized that our plans to migrate to a new website builder platform didn't make sense for our purposes, even though it would have been much more lucrative for Howle. Her honesty and professionalism was demonstrated throughout a very successful project, and she continues to delight us with her follow-through, responsiveness, and solid advice whenever needed.Posted on Google![]()
Stacey HerriesTrustindex verifies that the original source of the review is Google.
M helped us get our website up and running, and her expertise has led to most of our business. Reasonably priced services, helpful, and prompt responses to our inquiries. I can’t imagine how long it would have taken us to bumble around trying to set things up ourselves. Well worth the small investment! Thanks M!Posted on Google![]()
Debra HodgesTrustindex verifies that the original source of the review is Google.
Oh my gosh! M is absolutely the best! I have been struggling with my website for years. In just a few days she has done wonders. I am so happy to have found her. She is professional, caring and so very patient. I highly recommend her services. Debra Hodges Real Etsate Services
Interested in seo but don't know where to start?
Most business owners come to us knowing something is wrong with their visibility but not knowing where to start. SEO feels opaque, technical, and full of promises that never seem to pan out. My role is to simplify that.
We look at what’s actually holding your site back, explain it in plain language, and build a strategy that supports how your business really operates. If SEO has felt confusing, disappointing, or overwhelming in the past, let’s talk. No pressure. Just clarity.
Search Engine Optimization is how your website earns visibility in organic search results. When done well, SEO drives consistent, high-intent traffic without paying for every click.
For Seattle businesses, strong SEO means:
If your website isn’t showing up, it isn’t competing.


Many of our clients come to us after working with:
We do things differently:
If SEO has disappointed you before, that doesn’t mean it can’t work. It usually means it wasn’t done right.
AI search is changing how people discover businesses. This guide explains what llms.txt is, why it matters, how it supports AI visibility, and how to implement it correctly on your website.
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SEO Frequently Asked Questions
SEO is worth it if people are already searching for what you offer and you want consistent, inbound leads without paying for every click. If your business relies on trust, visibility, and being found at the right moment, SEO is one of the strongest long term investments you can make. During our consultation, we’ll tell you honestly whether SEO makes sense for your goals or if another approach would be better.
Most SEO strategies focus on rankings and reports. We focus on outcomes.
Our strategies are built around how your customers search, what convinces them to reach out, and how your website supports real business growth. We combine technical SEO, local visibility, content optimization, and conversion strategy so traffic turns into leads, not just clicks.
Most clients start seeing meaningful improvements within three to six months, with compounding results over time. SEO is not instant, but it’s durable. The longer it runs, the stronger it gets. We focus on early wins like better traffic quality and increased inquiries, not just long-term rankings.
Yes, but only if it’s done strategically. Seattle is competitive because demand is high. We don’t chase broad keywords that waste budget. We target high-intent searches, the neighborhoods you want to be found in, and specific services so your business shows up where it matters most, even in crowded markets.
That’s one of the most common reasons clients come to us. SEO often fails because it’s treated as a checklist instead of a strategy. We start by identifying what went wrong, fixing the underlying issues, and building a plan that actually supports your business goals. Past disappointment doesn’t mean SEO can’t work. It usually means it wasn’t done correctly.
Our goal is leads. Traffic is only valuable if it converts. That’s why we optimize not just for visibility, but for clarity, trust, and action once someone lands on your site. SEO should make it easier for the right people to contact you.
Yes. We build SEO strategies that help your content be understood and cited by AI driven search tools such as ChatGPT, Gemini, and Copilot. This includes structured content, FAQs, schema, and clear topical authority so your site stays visible as search evolves.
It depends on your goals. A one time SEO audit or cleanup can fix immediate issue but ongoing SEO is what drives sustained growth and competitive advantage. We’ll recommend the right approach based on your situation, not upsell you into something unnecessary.
No reputable SEO company can guarantee specific rankings. What we do guarantee is consistent work that improves visibility, traffic, and leads.
You keep everything. All content, optimizations, and improvements belong to you. We believe in earning long term relationships through results, not contracts that lock you in.
Start with a free consultation. We’ll review your site, talk through your goals, and give you honest feedback about what’s possible. No pressure. No sales pitch. Just clarity.