Cares of Washington
Client: Cares of Washington
Period: May 2017 – May 2017
Services Used:
- Squarespace Website Design
- Search Engine Optimization
- Digital Marketing Consulting
Opening Doors and Changing Lives
Accessible website design
OUR CLIENT
Cares of Washington is a Seattle based nonprofit serving adults with disabilities, as well as low- and very-low-income individuals who are unemployed, underemployed or are seeking employment.
THE CHALLENGE
- Possessing two outdated and underperforming websites, Cares of WA needed to make their new websites accessable, reliable, and fast.
- Due to Cares being a nonprofit budget and resources were limited.
- The website had to conform by accessibility guidelines.
STARTING POSITION
- With a new logo design as direction, Cares and Compass set out to find the nonprofits pulse and deliver clear messaging.
- Improve visitors understanding around the nonprofit’s mission and purpose.
- Thoughtful, user-centric approach to content presentation and design.
- Increase dontation contributions through nonprofit awareness.
- increase employer awareness around employee rentention services.
In addition to a user-friendly navigation system, clear messaging, and well-branded visual design, the site is compliant with both W3C and 508 content accessibility guidelines.
Two years since launch(2019):
- 27,000 website visits and counting!
- 19,843 users from search engines
- 50,000+ search engine impressions
Interested in doing a similar campaign for your nonprofit?
Book a time to chat and we will get you connected with a marketer who has experience in creating campaigns for nonprofits!
