Real Estate Marketing
Client: Russell Real Estate Group
Period: April 2018 – April 2019
Services Used:
- Squarespace Website Design
- Search Engine Optimization
- Branding & Graphic Design
- Floor Plan Designs
- Social Media Advertising
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OUR CLIENT
A real estate team in charge of selling new construction townhomes in an up and coming Seattle neighborhood.
THE CHALLENGE
- Townhome complex was being sold in a tough market.
- There were no existing marketing or branding directions.
- Congruently to delivering property exposure, we also needed to increase our clients brand recognition in that and the surrounding communities.
- Projects deliverables such as the website, branding guidelines, and marketing collateral were under a tight one-week deadline.
- We needed to implement an online lead capture and follow up process.
STARTING POSITION
- No marketing other than word of mouth, brokerage site listing pages, and Zillow exposure.
- Client provided us with a logo but no branding direction.
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- Created branding guidelines for cohesive print and online marketing.
- Designed a responsive website optimized for search engines.
- Tailored SEO strategy for high traffic keywords that aligned with the business objective (“Townhouses for sale” “Townhomes for sale”).
- Executed Facebook advertising campaigns aimed at attracting open house foot traffic.
- Created, developed, and executed a full marketing strategy focused on generating maximum exposure to a qualified target audience.
- Designed marketing materials such as flyers, brochures, postcards, banners, a boards,billboards, flags, and link light rail train wrap.
Just one year after the launch of the project, 98% of the townhomes were either sold or rented. Our clients received repeat business from this townhome development as a result of the prominent marketing they displayed.
In just one year:
- 4,594 website visits
- 1,885 users from search engines
- 136,000 search engine impressions
- Ranked in first page for keyword: Townhouses for sale seattle
Interested in doing a similar campaign for your business?
Book a time to chat and we will get you connected with a marketer who has experience in creating campaigns for real estate agents and brokerages!
