Senior Living Community Website Design
Built on WordPress
Client: Fields Senior Living
Period: December 2020
Services Used:
Challenge
Fields Senior Living, a provider of exceptional senior care, needed a digital strategy to reach families seeking senior living options. Their existing website wasn’t optimized for user experience or search engines, limiting their online reach and lead generation.
Solution
- WordPress Website Design: We crafted a user-friendly and visually appealing website on the WordPress platform. The website showcased Fields Senior Living’s beautiful facilities, compassionate staff, and range of care options. Interactive features like resident testimonials and virtual tours enhanced engagement with potential clients and their families.
- Search Engine Optimization (SEO): We implemented comprehensive SEO strategies to improve Fields Senior Living’s ranking on search engines like Google. This included in-depth keyword research, on-page optimization of website content, and building backlinks from high-authority websites related to senior care.
- Google Ads Management: We launched targeted Google Ads campaigns to reach families actively searching for senior living solutions within their service area. Clear messaging and compelling calls to action encouraged users to learn more and schedule tours.
Results
- Lead Generation Explosion: Our combined efforts resulted in a significant increase in qualified leads for Fields Senior Living. The optimized website and targeted Google Ads campaigns generated a substantial influx of website traffic and inquiries from potential residents and their families.
- Expansion Fueled by Digital Success: The success of the digital strategy fueled Fields Senior Living’s growth. The abundance of leads allowed them to confidently expand their services and open a new location. With a strong online presence attracting new clients, they are well-positioned for further expansion plans.
By investing in a comprehensive digital strategy with a user-friendly website, SEO optimization, and strategic Google Ads management, Fields Senior Living achieved significant growth. Their online presence now effectively connects them with families seeking compassionate senior care, paving the way for continued expansion and success.