FIAlab is a company that manufactures and sells flow injection analysis (FIA) and sequential injection analysis (SIA) instrumentation.
FIAlab’s website was outdated and challenging to navigate, creating obstacles for potential customers trying to access essential information and resources. The layout was cluttered, the interface was not intuitive, and the site lacked mobile optimization, which frustrated users and led to high bounce rates. This ineffective design hindered the company’s ability to engage visitors and convert them into customers, ultimately impacting their online presence and sales performance.
Solutions
We collaborated with FIAlab to overhaul their website, enhancing its user-friendliness and optimizing it for mobile devices. Additionally, we assisted in establishing a Squarespace ecommerce store to facilitate online sales of their products. Our team designed custom graphics for the site and rewrote their technical content to be more accessible to a general audience.
About the Project
Results
The redesign of the FIAlab website has been a resounding success. Since the launch, the website has experienced a significant increase in traffic, leading to more inquiries and sales. The revamped site has enabled the company to better reach its target audience and fulfill its mission of providing high-quality FIA and SIA instrumentation to customers worldwide.
Key Takeaways
The success of the FIAlab website redesign underscores the critical importance of having a user-friendly and mobile-optimized website for businesses. A well-designed website not only enhances the user experience but also helps businesses reach their target audience more effectively, increase inquiries and sales, and achieve their broader objectives.
- An outdated website can obstruct users from finding necessary information and resources.
- A well-designed website can significantly improve audience reach, boost inquiries and sales, and help businesses achieve their mission.
- When redesigning a website, focusing on usability, information architecture, and design is crucial.
- Tracking the results of a website redesign is essential to measure its success and impact.
Specifics of our work
- User-Friendly and Mobile-Friendly Design: We created a website that is easy to navigate on both desktop and mobile devices. The site is also optimized for search engines, ensuring potential customers can find it easily.
- Squarespace Ecommerce Store: We established a Squarespace ecommerce store for FIAlab, enabling them to sell products online seamlessly. The store is user-friendly and easy to manage, allowing FIAlab to accept payments from customers globally.
- Custom Graphics: We designed custom graphics that are both visually appealing and informative, enhancing the overall aesthetic and breaking up the text to make the website more engaging.
- Rewritten Technical Content: We assisted FIAlab in rewriting their technical content to be more accessible to a general audience. The new content is clear, concise, and easier for potential customers to understand.
Conclusion
The redesign of the FIAlab website has been a notable success. The website is now more user-friendly, mobile-friendly, and informative. These improvements have helped FIAlab better reach their target audience and achieve their mission of providing top-notch FIA and SIA instrumentation to customers around the globe.
Website Before & After
