Cares of Washington

Client: Cares of Washington

Period: May 2017 – May 2017

Services Used:

Opening Doors and Changing Lives

Accessible website design
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OUR CLIENT

Cares of Washington is a Seattle based nonprofit serving adults with disabilities, as well as low- and very-low-income individuals who are unemployed, underemployed or are seeking employment.

 

THE CHALLENGE

  • Possessing two outdated and underperforming websites, Cares of WA needed to make their new websites accessable, reliable, and fast.
  • Due to Cares being a nonprofit budget and resources were limited.
  • The website had to conform by accessibility guidelines.

 

STARTING POSITION

  • With a new logo design as direction, Cares and Compass set out to find the nonprofits pulse and deliver clear messaging.
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  • Improve visitors understanding around the nonprofit’s mission and purpose.
  • Thoughtful, user-centric approach to content presentation and design.
  • Increase dontation contributions through nonprofit awareness.
  • increase employer awareness around employee rentention services.
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In addition to a user-friendly navigation system, clear messaging, and well-branded visual design, the site is compliant with both W3C and 508 content accessibility guidelines.

Two years since launch(2019):

  • 27,000 website visits and counting!
  • 19,843 users from search engines
  • 50,000+ search engine impressions

Interested in doing a similar campaign for your nonprofit?

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