Evergreen Impact Housing Fund is a social impact investment fund that provides catalytic capital to build more affordable apartments.
The goal of the website redesign was to create a more modern and user-friendly experience for potential investors and partners.
Goals
The specific goals of the website redesign were to:
- Improve the overall user experience
- Increase the visibility of the fund’s impact
- Make it easier for potential investors and partners to learn more about the fund
About the Project
The website redesign was a collaborative effort between Evergreen Impact Housing Fund and Howle Creative. The process began with a discovery phase, during which Howle Creative interviewed stakeholders and conducted user research to understand the fund’s needs better. Following the discovery phase, Howle Creative created a version of the new website based on the findings of the design phase. The site was then tested with users to gather feedback and make necessary revisions.
One of the key features of the new website is a custom map that shows the location of all of the affordable housing projects that have been funded by the Evergreen Impact Housing Fund. The map was created using Google Maps API and was customized to match the look and feel of the rest of the website. The map is a valuable resource for potential investors and partners, as it allows them to see the impact that the fund has had on the community.
Howle Creative worked closely with Evergreen Impact Housing Fund to fine-tune the user experience of the new website. The goal was to create a website that was easy to use and navigate. The team made a number of changes to the website, including:
- Improving the navigation bar
- Making the content more scannable
- Adding more visuals
- Improving the search functionality
The result is a website that is easy to use and navigate, which has resulted in an increase in traffic and engagement.
Howle Creative advised Evergreen Impact Housing Fund on every step of the website design journey. The team provided guidance on everything from the overall design of the website to the specific content that should be included.
The result is a website that is both visually appealing and informative. As a result of the website, Evergreen Impact Housing Fund has been able to increase visibility and engagement.
Howle Creative was a valuable partner in the redesign of the website. The team provided guidance and expertise that helped Evergreen Impact Housing Fund to achieve its goals.
Results
Project Results: The website redesign was a success. The new website has a more modern and user-friendly design, which has resulted in an increase in traffic and engagement.
Project Lessons Learned:
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- It is important to involve stakeholders and conduct user research early in the design process.
- It is important to test prototypes with users to gather feedback and make necessary revisions.
- It is important to work with a web design agency that has experience in the social impact sector.
Website Before & After
