Evergreen Impact Housing Fund is a social impact investment fund that provides catalytic capital to develop more affordable housing.
The goal of the website redesign was to create a more modern and user-friendly experience for potential investors and partners. The updated design aimed to improve navigation, enhance visual appeal, and provide comprehensive information in an accessible format. By integrating intuitive features and streamlined content, the redesign sought to facilitate better engagement and communication with visitors, ultimately fostering stronger relationships with investors and partners.
Goals
The specific goals of the website redesign were to:
- Enhance the overall user experience
- Increase the visibility of the fund’s impact
- Simplify access for potential investors and partners to learn more about the fun
About the Project
The website redesign was a collaborative effort between Evergreen Impact Housing Fund and Howle Creative. The process began with a discovery phase, during which Howle Creative interviewed stakeholders and conducted user research to gain a comprehensive understanding of the fund’s needs. Following this, Howle Creative developed an initial version of the new website based on the insights from the discovery phase. This prototype was then tested with users to gather feedback, leading to necessary revisions.
One of the standout features of the new website is a custom map that displays the locations of all affordable housing projects funded by Evergreen Impact Housing Fund. This map, created using the Google Maps API, was tailored to match the website’s overall aesthetic. It serves as a valuable resource for potential investors and partners, showcasing the fund’s impact on the community.
Howle Creative worked closely with Evergreen Impact Housing Fund to fine-tune the user experience of the new website. The aim was to create a site that was intuitive and easy to navigate. Key changes included:
- Enhancing the navigation bar
- Making content more scannable
- Adding more visuals
- Improving search functionality
The result is a website that is not only visually appealing but also user-friendly, leading to increased traffic and engagement.
Throughout the redesign journey, Howle Creative provided invaluable guidance, advising Evergreen Impact Housing Fund on everything from overall design to specific content. The outcome is a website that effectively communicates the fund’s mission and achievements, resulting in heightened visibility and engagement.
Howle Creative proved to be a crucial partner in the website redesign, offering expertise and support that enabled Evergreen Impact Housing Fund to achieve its goals.
Results
Project Results
The website redesign was a success, featuring a modern and user-friendly design that has significantly increased traffic and engagement.
Project Lessons Learned:
- Involving stakeholders and conducting user research early in the design process is crucial.
- Testing prototypes with users to gather feedback and make necessary revisions is essential.
- Partnering with a web design agency experienced in the social impact sector is invaluable.
Website Before & After
