FIAlab is a company that manufactures and sells flow injection analysis (FIA) and sequential injection analysis (SIA) instrumentation.
The company’s website was outdated and difficult to use, making it difficult for potential customers to find the information and resources they needed.
Solutions
We worked with FIAlab to redesign their website to make it more user-friendly and mobile-friendly. We also helped them set up a Squarespace ecommerce store so that they could sell their products online. We created custom graphics for the website and helped them rewrite their technical content to be more digestible for the layman.
About the Project
Results
The redesign of the FIAlab website has been a success. The website has seen a significant increase in traffic, and the company has received more inquiries and sales since the redesign. The new website has also helped the company to better reach their target audience and to achieve their mission of providing high-quality FIA and SIA instrumentation to customers around the world.
Key Takeaways
The successful redesign of the FIAlab website demonstrates the importance of having a user and mobile-friendly website for businesses. A well-designed website can help businesses to better reach their target audience, to increase inquiries and sales, and to achieve their mission.
Here are some of the key takeaways from the case study:
- An outdated website can make it difficult for people to find the information and resources they need.
- A well-designed website can help businesses to better reach their target audience, to increase inquiries and sales, and to achieve their mission.
- When redesigning a website, it is important to focus on usability, information architecture, and design.
- It is also important to track the results of the redesign to measure its success.
Specifics of our work
- User-friendly and mobile-friendly design: We created a website that is easy to navigate and use on both desktop and mobile devices. The website is also optimized for search engines, so that potential customers can find it easily.
- Squarespace ecommerce store: We set up a Squarespace ecommerce store for FIAlab so that they can sell their products online. The store is easy to use and manage, and it allows FIAlab to accept payments from customers all over the world.
- Custom graphics: We created custom graphics for the FIAlab website that are both visually appealing and informative. The graphics help to break up the text and make the website more visually interesting.
- Rewritten technical content: We helped FIAlab rewrite their technical content to be more digestible for the layman. The new content is more clear and concise, and it is easier for potential customers to understand.
Conclusion
The redesign of the FIAlab website has been a success. The website is now more user-friendly, mobile-friendly, and informative. The new website has also helped FIAlab to better reach their target audience and to achieve their mission.
Website Before & After
