Client Overview
Bad Animals, an award-winning audio post-production studio, approached us to redesign their outdated website. With their existing website built in the early 2000s, Bad Animals recognized the need to revamp their online presence to better showcase their services and Emmy-winning team. Initially considering WIX as the platform for their new website, they sought our expertise to determine the best solution for their business needs.

Challenges

1. Outdated Website: Bad Animals’ existing website was outdated and did not effectively represent their brand or services.
2. Platform Selection: Initially considering WIX, Bad Animals needed guidance on selecting the right platform that would meet their business requirements, including the need for server capabilities to transfer information with their clients.
3. Server Issues: Before beginning the design project, we had to troubleshoot and modernize Bad Animals’ servers, which presented challenges due to the outdated infrastructure.

Solution
After assessing Bad Animals’ business needs and technical requirements, we recommended WordPress as the ideal platform for their new website. Despite their initial consideration of WIX, we determined that WordPress would better support their need for server capabilities while providing flexibility and scalability for future growth.

Implementation:

1. Server Modernization: Before commencing the design project, we addressed the server issues by troubleshooting and modernizing Bad Animals’ infrastructure. This ensured a stable foundation for the website redesign.
2. WordPress Website Design: Leveraging the versatility of WordPress, we designed a modern and mobile-friendly website for Bad Animals that accurately reflected their brand identity and showcased their services.
3. Personalized Content: We collaborated with a local photographer to capture high-quality images of the studio and the Emmy-winning team, adding a personalized touch to the website and highlighting Bad Animals’ expertise and professionalism.
4. Search Engine Optimization (SEO): To improve Bad Animals’ online visibility, we implemented SEO best practices throughout the website, optimizing content and metadata to enhance search engine rankings.
5. Client Training: As part of the project, we provided training to Bad Animals’ team members on managing and updating the WordPress website, empowering them to maintain their online presence effectively.

Results

1. Improved Online Presence: The new WordPress website transformed Bad Animals’ online presence, providing a modern and engaging platform to showcase their services and team.
2. Enhanced Search Engine Visibility: With SEO optimization, Bad Animals’ website achieved a stronger search engine presence, attracting more visitors and potential clients.
3. Increased Client Engagement: The personalized content, including high-quality imagery and detailed service information, contributed to greater client engagement and inquiries.
4. Stable Server Infrastructure: By modernizing their servers, we ensured a stable and reliable platform for Bad Animals to continue transferring information with their clients seamlessly.
5. Positive Feedback: Bad Animals received positive feedback from clients and industry peers, reaffirming the success of the website redesign project.

Conclusion
By partnering with us to redesign their website on the WordPress platform, Bad Animals overcame the challenges of an outdated online presence and server issues. The modern and personalized website not only showcased their services and team but also improved their search engine visibility and client engagement. With a stable server infrastructure in place, Bad Animals is well-positioned to continue delivering exceptional audio post-production services while maintaining a strong online presence in their industry.