Enetics Networks specializes in providing cutting-edge network solutions, focusing on reliability and efficiency.
The company primarily uses its website as a referral tool to attract and engage potential clients. Scott approached us with the need to modernize an outdated website that no longer met the evolving standards of user experience and design.
Challenges
- Outdated Design: The previous website had an outdated design that did not reflect the company’s innovative solutions or modern industry standards.
- Ineffective User Journey: The user journey was not optimized, making it difficult for visitors to navigate and find the information they needed.
- Content Issues: The existing content was outdated and did not effectively communicate Enetics Networks’ value propositions.
- Color Scheme: The color scheme was dated and did not align with the company’s brand image.
Objectives
- Modernize the Design: Revamp the website to reflect contemporary design trends and better align with Enetics Networks’ brand identity.
- Enhance User Experience: Improve the user journey to make the website more intuitive and engaging.
- Update Content: Rewrite and optimize content to clearly convey the company’s value propositions and services.
- Revise Color Scheme: Refresh the color scheme to match current design aesthetics and enhance visual appeal.
Solution
Website Redesign:
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- Visual Refresh: The design was updated with a modern, clean aesthetic that aligns with industry standards and enhances user engagement.
- Color Scheme: We introduced a new color palette that reflects the company’s branding and conveys professionalism and innovation.
User Journey Optimization:
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- Navigation Improvements: We restructured the site’s navigation to ensure users can easily find relevant information and services.
- Call-to-Action Enhancements: Strategic placement of call-to-action buttons was implemented to guide visitors towards key actions, such as contacting the company or requesting a quote.
Content Rewrite:
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- Value Propositions: Content was rewritten to emphasize Enetics Networks’ core strengths and unique selling points, making it clear why potential clients should choose their services.
- Service Descriptions: Detailed descriptions of services were provided, highlighting the benefits and solutions offered by Enetics Networks.
Visual Design:
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- Imagery and Icons: Updated imagery and custom icons were incorporated to visually represent the company’s services and enhance overall aesthetics.
- Responsive Design: The website was made fully responsive to ensure a seamless experience across all devices, from desktops to smartphones.
Results
- Enhanced Brand Perception: The modern design and updated color scheme significantly improved the company’s online image, aligning with its innovative approach.
- Improved User Experience: The optimized user journey led to easier navigation, resulting in a more engaging and user-friendly experience.
- Effective Communication: The revised content more effectively communicated the company’s offerings and strengths, positioning Enetics Networks as a leader in the network solutions industry.
Website before
